Western Media Systems
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Western Media Systems by Jonathan Hardy
Book DescriptionWestern Media Systems offers a critical introduction to media systems in North America and Western Europe. The book offers a wide-ranging survey of comparative media analysis addressing the economic, social, political, regulatory and cultural aspects of Western media systems. Jonathan Hardy takes a thematic approach, guiding the reader through critical issues and debates, introducing key concepts and specialist literature. Western Media Systems is essential reading for undergraduate and postgraduate students studying comparative and global media.
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Book DetailsISBN: 9780415396929
(234mm x 156mm x 18mm)
Publisher: Taylor & Francis Ltd
Publish Date: 30-Jun-2008
Country of Publication: United Kingdom
Books By Author Jonathan Hardy
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An introduction to the practices and perspectives of advertising. It explores the industry and those who work in it and examines the reasons why companies and organizations advertise; how they research their markets; where they advertise and in which media; and the principles and techniques of persuasion and their effectiveness.
Western Media Systems, Hardback (June 2008)» View all books by Jonathan Hardy
Offers a critical introduction to media systems in North America and Western Europe. This book provides a survey and a contribution to comparative media analysis addressing the economic, social, political, regulatory and cultural aspects of Western media systems.
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Author Biography - Jonathan Hardy
Jonathan Hardy is senior lecturer in Media Studies at the University of East London, and teaches political economy of media at Goldsmiths College London. He is secretary of the Campaign for Press and Broadcasting Freedom (UK).
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