What Kids Buy by Robert H. Reiher
Look inside with Google Book Preview
What Kids Buy
By Robert H. Reiher

What Kids Buy

The Psychology of Marketing to Kids

By (author) See other recent books by Robert H. Reiher See other recent books by Daniel S. Acuff
Format: Paperback

Normal Price: $42.19
Your Price: $37.97 AUD, inc. GST
Shipping: $7.95 per order
You Save: $4.22! (10% off normal price)
Plus...earn $1.90 in Boomerang Bucks
Availability: Available Available, ships in 8-11 days

What Kids Buy by Robert H. Reiher

Book Description

If you're in the business of marketing or developing products and programs for kids, What Kids Buy and Why belongs in your office. How can you create outstanding products and programs that will win in the marketplace and in the hearts of kids and parents? Dan S. Acuff and Robert H. Reiher have invented a development and marketing process called Youth Market Systems that puts the needs, abilities, and interests of kids first. This system makes sure you won't miss the mark whether you're trying to reach young children or teens, boys or girls, or whether you're selling toys, sports equipment, snacks, school supplies, or software. Based on the latest child development research, What Kids Buy and Why is full of provocative information about the cognitive, emotional, and social needs of each age group. This book tells you among other things-why 3-through-7-year-olds love things that transform, why 8-through-12-year-olds love to collect stuff, how the play patterns of boys and girls differ, and why kids of all ages love slapstick. What Kids Buy and Why is the result of Acuff and Reiher's almost twenty years of consulting with high-profile clients including: Johnson & Johnson, Nike, Microsoft, Nestle, Tyco, Disney, Pepsi, Warner Brothers, LucasFilm, Amblin/Spielberg, Mattel, Hasbro, Kraft, Coca-Cola, Quaker Oats, General Mills, Broderbund, Bandai, Sega, ABC, CBS, I-HOP, Domino's, Hardee's, and Kellogg's. Special features include: * an innovative matrix for speedy, accurate product analysis and program development * a clear, step-by-step process for making decisions that increase your product's appeal to kids * tools and techniques for creating characters that kids love

Buy What Kids Buy book by Robert H. Reiher from Australia's Online Bookstore, Boomerang Books.

Book Details

ISBN: 9780684871172
ISBN-10: 0684871173
Format: Paperback
(214mm x 139mm x 15mm)
Pages: 208
Imprint: The Free Press
Publisher: Simon & Schuster
Publish Date: 19-Dec-1997
Country of Publication: United States


» Have you read this book? We'd like to know what you think about it - write a review about What Kids Buy book by Robert H. Reiher and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review

Author Biography - Robert H. Reiher

Dan S. Acuff, PhD, is President of Youth Market System Consulting and, along with Dr. Robert H. Reiher, is among the world's leading specialists on youth-related products and programs. He has served as a consultant to more than fifty major kid-targeting corporations. Dr. Acuff lives and works in Glendale, California.

Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by Robert H. Reiher close
Recent books by Daniel S. Acuff close
What Kids Buy by Daniel S. Acuff
BoomerangBooks.com.au close