What Matters Most
How a Small Group of Pioneers is Teaching Social Responsibility to Big Business, and Why Big Business is Listening
By (author) Jeffrey Hollender
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What Matters Most by Jeffrey Hollender
Book DescriptionFor more than sixteen years, Jeffrey Hollender has presided over Seventh Generation, a world leader in manufacturing environmentally friendly, nontoxic household products. What Matters Most illuminates the successful practices of Seventh Generation-and many other pioneering companies around the world-to demonstrate the pragmatic aspects of a corporate strategy that hardwires social and environmental concerns into the company's culture, operating systems, and business relationships. It shows business leaders how to assess their own company's performance, adopt a socially responsible approach to doing business, and embark on a path of long-term growth. "Jeffrey Hollender...has shown that doing the right thing does pay off both in terms of building a brand that generates great customer loyalty and a business that has consistently generated superior growth." -Ben Cohen, Founder, Ben & Jerry's "What Matters Most stands out for its moderate and thoughtful analysis of a controversial issue...Hollender is a voice of reason in today's important debate on corporate responsibility." -Soundview Speed Reviews
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Book DetailsISBN: 9780465030866
(204mm x 135mm x 18mm)
Imprint: Basic Books
Publisher: The Perseus Books Group
Publish Date: 13-Dec-2005
Country of Publication: United States
Books By Author Jeffrey Hollender
Age of Responsibility, Hardback (February 2011)
Praise for The Age of Responsibility "Wayne Visser's The Age of Responsibility elegantly and persuasively demonstrates the limits and failures of traditional CSR and also the kinds of reforms needed to create conditions for genuine corporate responsibility.
Responsibility Revolution, Hardback (April 2010)
Thousands of companies have pledged to act responsibly; very few have proven that they know how. The Responsibility Revolution will guide them.
Naturally Clean, Paperback (February 2006)» View all books by Jeffrey Hollender
THE guide to safe cleaning products from the country's leading brand of natural household products.
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Author Biography - Jeffrey Hollender
Jeffrey Hollender is President and CEO of the Vermont-based Seventh Generation. A frequent commentator on corporate responsibility, he has appeared before such varied groups as the Harvard Environmental Forum, the World Resources Institute Sustainable Enterprise Summit, Nike's Apparel Group, the Environmental Protection Agency's Waste Conference, the United Nations Summit on Sustain-able Growth, and many others. He is the author of the best-selling How to Make the World a Better Place and resides in Charlotte, Vermont. Stephen Fenichell is a nonfiction author. His titles range from Plastic: The Making of a Synthetic Century and Passport for Profit (with emerging markets pioneer Mark Mobius) to A New Brand World with brand consultant Scott Bedbury. His articles have appeared in Men's Journal, GQ, Business 2.0, Discover, and Newsweek International. He lives in New York.
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