What Were They Thinking?
Crisis Communication, the Good, the Bad, and the Totally Clueless
By (author) Steve Adubato
Normal Price: $44.13
Your Price: $39.71 AUD, inc. GST
Shipping: $7.95 per order
You Save: $4.41! (10% off normal price)
Plus...earn $1.99 in Boomerang Bucks
Availability: Available, ships in 8-11 days
What Were They Thinking? by Steve Adubato
Book DescriptionSome corporations spend millions of dollars on so-called "crisis communication plans." Others offer lip service, avoiding the subject like the plague. They simply hope for the best, praying that they never face a crisis. Either way, as Steve Adubato says, "Wishful thinking is no substitute for a strategic plan."Nationally recognized communication coach and four-time Emmy Awarduwinning broadcaster Steve Adubato has been teaching, writing, and thinking about comm unication, leadership, and crisis communication for nearly two decades. In What Were They Thinking? Adubato examines twenty-two controversial and complex public relations and media mishaps, many of which were played out in public. Among cases and people discussed are: The Johnson & Johnson Tylenol scare: Perhaps the best crisis management ever Don Imus: Sometimes saying "sorry" is too little too late Former Attorney General Alberto Gonzales: Authority does not put you above questioning Bill O'Reilly: Know when to stop defending yourself and save face Former EPA Administrator Christie Whitman: Proof that your written words can come back to haunt you Hurricane Katrina: A natural disaster that led to a larger governmental disaster The Catholic Church's pedophilia scandal: Denial won't get rid of the skeletons in your closetArranged in short chapters detailing each case individually, the book provides a brief history of the topics and answers the questions: Who got it right? Who got it wrong? What can the rest of us learn from them?"
Buy What Were They Thinking? book by Steve Adubato from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9780813543611
(216mm x 142mm x 23mm)
Imprint: Rutgers University Press
Publisher: Rutgers University Press
Publish Date: 15-Nov-2008
Country of Publication: United States
Books By Author Steve Adubato
Make the Connection, Hardback (November 2005)» View all books by Steve Adubato
A collection of practical essays sharing concrete tips and tools that will help you connect more effectively at work, at home, under pressure, in leadership roles, and in high-tech environments. With timely examples and practical suggestions, this book is for anyone looking to improve their professional and personal relationships.
» Have you read this book? We'd like to know what you think about it - write a review about What Were They Thinking? book by Steve Adubato and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Phone: 1300 36 33 32 (9am-5pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2016. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687