When Sparks Fly
Harnessing the Power of Group Creativity
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When Sparks Fly by Dorothy Leonard-Barton
Book DescriptionWhere do the best creative ideas come from? Most managers assume that it's the readily identifiable "creative types" that offer the quickest route to out-of-the-box thinking. Yet, say Dorothy Leonard and Walter Swap, most innovations spring from well-led group interactions. The authors sweep aside conventional thinking about creativity and offer proven strategies for stimulating and directing the group dynamics that lie at the heart of innovative thinking. When Sparks Fly outlines and analyzes each step in the creative process and gives practical suggestions for managing teams. According to Fortune, "The insights in the lively book could turbocharge your team (and maybe even your career)."
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Book DetailsISBN: 9781591397939
(211mm x 140mm x 18mm)
Imprint: Harvard Business Review Press
Publisher: Harvard Business Review Press
Publish Date: 1-Feb-2005
Country of Publication: United States
Books By Author Dorothy Leonard-Barton
Deep Smarts, Hardback (January 2005)» View all books by Dorothy Leonard-Barton
The asset most valuable to your company's future is lost every time an employee leaves the firm. This asset is more than knowledge, and it is more than intelligence - it is "deep smarts". This book focuses on how to cultivate and harness deep smarts so that it stays in the firm, even if your employees don't.
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Author Biography - Dorothy Leonard-Barton
Dorothy Leonard is the William J. Abernathy Professor of Business Administration Emerita at Harvard Business School. Walter Swap is the former dean of The Colleges and professor of psychology at Tufts University.
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