Where the Suckers Moon by Rothenberg
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Where the Suckers Moon
By Rothenberg

Where the Suckers Moon

The Life and Death of an Advertising Campaign

By (author) See other recent books by Rothenberg
Format: Paperback

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Where the Suckers Moon by Rothenberg

Book Description

Rothenberg chronicles the brief, turbulent marriage between a recession-plagued auto company and an aggressively hip ad agency (whose creative director despised cars), capturing both the ad world's tantalizing gossip and the broader significance of its creations. "Simply the best book about advertising I have ever read".--Neil Postman (Technopoly).

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Book Details

ISBN: 9780679740421
ISBN-10: 0679740422
Format: Paperback
(204mm x 136mm x 29mm)
Pages: 15
Imprint: Vintage Books
Publisher: Random House USA Inc
Publish Date: 31-Oct-1995
Country of Publication: United States


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