Who's Your City
How the Creative Economy is Making Where You Live the Most Important Decision of Your Life
By (author) Richard Florida
Who's Your City by Richard Florida
Book DescriptionFrom the best-selling author of "The Rise of the Creative Class" comes a brilliant new book on the surprising importance of place, with advice on how to find the right place for you. It's a mantra of the age of globalization that where we live doesn't matter. We can innovate just as easily from a ski chalet in the Alps or a cottage in Provence as in the office of a Silicon Valley start-up.According to Richard Florida, this is wrong. Globalization is not flattening the world; in fact, place is increasingly relevant to the global economy and our individual lives. Where we live determines the jobs and careers we have access to, the people we meet and the 'mating markets' in which we participate. And everything we think we know about cities and their economic roles is up for grabs."Who's Your City?" is the first book to report on the growing body of research on what qualities of cities and towns actually make people happy in their lives. Choosing a place to live is as important as choosing a spouse or career, but until now, no one has rigorously explored this powerful component of subjective well-being to uncover what people want, need, and get out of the places they live. London to Paris to Cape Town to Sydney, this book will be the essential guide to how people choose where to live, and what those choices mean to their lives and their communities.
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Book DetailsISBN: 9780465013531
(236mm x 156mm x 25mm)
Imprint: Basic Books
Publisher: The Perseus Books Group
Publish Date: 2-Apr-2009
Country of Publication: United States
Books By Author Richard Florida
Rise of the Creative Class - Revisited, Paperback (January 2014)
Initially published in 2002, The Rise of the Creative Class was instantly described as a classic work on the forces that were reshaping our economy, our geography, our work, and our whole way of life. In this book, the author brings all of his statistics up to date, incorporates a decade's worth of new research, and addresses his major critics.
Creative Class Goes Global, Hardback (November 2013)
Published in association with the Regional Studies Association.
Megaregions, Paperback (August 2009)» View all books by Richard Florida
A great deal of attention has been focused on the emergence of the European Union and on European spatial planning, which has boosted the region's competitiveness. This title applies these emerging concepts in an American context. It argues that US planners must examine and implement the megaregion as a fresh and appropriate framework.
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Author Biography - Richard Florida
Richard Florida is Professor of Business and Creativity at the Rotman School of Management, University of Toronto, and the founder of the Creative Class Group, a for-profit think tank that charts trends for business, communities and lifestyles. He lives in Toronto.
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