Why Popcorn Costs So Much at the Movies
And Other Pricing Puzzles
By (author) Richard B. McKenzie
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Why Popcorn Costs So Much at the Movies by Richard B. McKenzie
Book DescriptionThis entertaining book seeks to unravel an array of pricing puzzles from the one captured in the book's title to why so many prices end with "9" (as in $2.99 or $179). Along the way, the author explains how the 9/11 terrorists have, through the effects of their heinous acts on the relative prices of various modes of travel, killed more Americans since 9/11 than they killed that fateful day. He also explains how well-meaning efforts to spur the use of alternative, supposedly environmentally friendly fuels have starved millions of people around the world and given rise to the deforestation of rainforests in Malaysia and Indonesia.
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Book DetailsISBN: 9780387769998
(234mm x 156mm x 20mm)
Imprint: Springer-Verlag New York Inc.
Publisher: Springer-Verlag New York Inc.
Publish Date: 19-May-2008
Country of Publication: United States
Books By Author Richard B. McKenzie
Microeconomics for MBAs, Hardback (July 2016)
A sophisticated yet non-technical introduction to microeconomics for MBA students, now in its third edition.
Heavy!, Paperback (September 2011)
This book reveals surprising reasons for America's weight gain, and explores such consequences as higher fuel consumption and greenhouses gases, growing health insurance costs, reductions in the wages of heavy people, and reenforcement of rescue equipment.
Why Popcorn Costs So Much at the Movies, Paperback (October 2010)View all books by Richard B. McKenzie
This book unravels an array of pricing puzzles from the one captured in the book's title as to why so many prices end with "9". UCI economist Richard McKenzie gets across why prices matter. His book is enthralling, entertaining, and yet at a high scientific level.
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Author Biography - Richard B. McKenzie
Richard McKenzie is the Walter B. Gerken Professor of Enterprise and Society in the Paul Merage School of Business at the University of California, Irvine. He has written a number of books on economic policy, most notably the Microsoft antitrust case in the United States. His latest book, In Defense of Monopoly: How Market Power Fosters Creative Production (University of Michigan Press, 2008) challenges the theoretical foundations of antitrust law and enforcement. His commentaries have appeared in national and major regional newspapers in the United States, and he produced an award-winning documentary film, Homecoming: The Forgotten World of America's Orphanages, that has aired across the country on public television. Richard McKenzie is a frequent columnist for Wall Street Journal.
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