Why We Buy
The Science of Shopping
By (author) Paco Underhill
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Why We Buy by Paco Underhill
Book DescriptionRevolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture full of fresh observations and important lessons from the cutting edge of retail such as Internet behemoths Amazon and iTunes as well as the globalization of retail in the world s emerging markets. This enlightening edition includes new information on: -The latest trends in online retail what retailers are doing right and what they re doing wrong and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers. -A guided tour of the most innovative stores, malls and retail environments around the world almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber-luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing. The new Why We Buy is an essential guide that offers advice on how to keep your changing customers and entice new and eager ones."
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Book DetailsISBN: 9781416595243
(211mm x 137mm x 23mm)
Imprint: Simon & Schuster
Publisher: Simon & Schuster
Publish Date: 30-Dec-2008
Country of Publication: United States
Books By Author Paco Underhill
Call of the Mall, Paperback (January 2005)
A bright, ironic, funny, and shrewd portrait of the mall--America's gift to personal consumption--is an example of commercial and social culture. This book examines how the mall is used, what it means, why it works when it does, and why it sometimes doesn't.
Buyology, Paperback / softbackView all books by Paco Underhill
How much do we know about why we buy? Lindstrom presents the astonishing findings from his groundbreaking, three-year, $7 million neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products.
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