Why are You Creative?
By (author) Hermann Vaske
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Why are You Creative? by Hermann Vaske
Book DescriptionThe author asked 56 actors, designers, politicians, advertising art directors, movie directors, and other creative types why they are creative. The "creatives" were allowed to respond with either an illustration or with a written testimony. Their answers were then analyzed "on the couch" by a panel of world-renowned psychoanalysts. A complete list of the "creatives" which have been interviewed follows on page two.
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Book DetailsISBN: 9780970877925
(303mm x 223mm x 16mm)
Imprint: How Design Books
Publisher: F&W Publications Inc
Publish Date: 5-Apr-2002
Country of Publication: United States
Books By Author Hermann Vaske
Standing on the Shoulder of Giants, Paperback (August 2001)» View all books by Hermann Vaske
Besides extracting information from celebrities as varied as the Dalai Lama or Ridley Scott, Vaske has always been involved with the power and deception of advertising. This text assembles some of the best advertising statements, together with pictures documenting the relevant campaigns.
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Author Biography - Hermann Vaske
The author studied at the Hochschule der Kunste in Berlin and at the American Film Institute in Los Angeles. He has been a Creative Director of International Advertising Agencies in New York, London, Hamburg, and Dusseldorf. He has also been a judge at the Cannes Festival. In 1995, he founded Herman Vaske's Emotional Network, an advertising and production company that works with the best creatives in the world.
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