Why of Consumption by Cynthia Huffman
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Why of Consumption
By Cynthia Huffman

The Why of Consumption

Contemporary Perspectives on Consumer Motives, Goals and Desires

By (author) See other recent books by Cynthia Huffman See other recent books by David Glen Mick See other recent books by S. Ratneshwar
Format: Paperback

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Why of Consumption by Cynthia Huffman

Book Description

This book brings together an international collection of authors from a variety of disciplines who offer new and critical perspectives, summarize key findings and provide important theoretical frameworks to guide the reader through the 'why?' of consumption. The book answers questions such as: * What is the nature of motives, goals, and desires that prompt consumption behaviours? * Why do consumers buy and consume particular products, brands and services from the multitude of alternatives afforded by their environments? * How do consumers think and feel about their cravings? Unique in focus and with multifaceted approach which anyone interested in consumption and consumer research will find fascinating, this topical book provides an excellent overview of current research, and imparts key insights to illuminate the subject for both academics and practitioners alike.

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Book Details

ISBN: 9780415316170
ISBN-10: 0415316170
Format: Paperback
(234mm x 156mm x 25mm)
Pages: 356
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 17-Apr-2003
Country of Publication: United Kingdom

Other Editions...


Books By Author Cynthia Huffman

Why of Consumption by Cynthia Huffman Why of Consumption, Hardback (November 2000)

Why do consumers buy particular products, brands and services? How do they think and feel about their cravings? This book provides provocative answers to all these questions. Formerly only available in Hardback.

» View all books by Cynthia Huffman

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Author Biography - Cynthia Huffman

S. Ratneshwar is Associate Professor of Marketing ans Ackerman Scholar at the University of Connecticut. He is also the Director of the Doctoral Program in Business Administration at the University of Connecticut.

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