Wings of the Crane
50 Years of Lufthansa Design
By (author) Volker Fischer
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Wings of the Crane by Volker Fischer
Book DescriptionText in English and German. The basic features of Deutsche Lufthansas present corporate image emerged almost 45 years ago. It was created by Otl Aicher, one of the principal figures at the now legendary Hochschule fur Gestaltung in Ulm. Another work by Aicher that spoke to the whole of Germany, as it were (and still does, in rudiments), is the 1972 corporate image for the Zweites Deutsches Fernsehen. The corporate image he created for the Olympic Games in Munich, which made an essential contribution to the ambience of the event, has also remained memorable. Since the ideas developed by Aicher and his colleagues were implemented in the early sixties, the airline has been seen world-wide as a perfect example of a consistently developed corporate image. Aicher based himself on ideas from the Deutscher Werkbund and took the companys entire inventory into consideration: "house colours, pictorial and typographic logos, typeface, graphic and typographic rules and standards, photographic style, quality of support materials, packaging, exhibition systems, architectural characteristics, forms (design) of interior furnishings and equipment, style of work and service clothes". As well as Otl Aicher, numerous other product and graphic designers, fashion designers and advertising and marketing agencies have worked for Lufthansa. They include Otto Firle, whose ideas led to the crane logo, Hartmut Esslinger and his company frog design, Priestman & Goode, Muller Romca Industriedesign, Don Wallance, Wilhelm Wagenfeld, Hans Theo Baumann, Nick Roericht, Wolfgang Karnagel, Topel & Pauser and the bhar design practice, fashion designers Uli Richter, Ursula Tautz and Werner Machnick, Jurgen Weiss, Gabriele Strehle and the Jobis company as well as the agencies Zintzmeyer & Lux, the Peter Schmidt Group, Ogilvy & Mather, Young & Rubicam, Spiess/Ermisch/Abel, Springer & Jacoby, McCann & Erickson and Fanghanel & Lohmann. An exhibition of the same name at the Museum for Applied Arts in Frankfurt deals with the same subject as the book.
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Book DetailsISBN: 9783932565533
(245mm x 300mm x 22mm)
Imprint: Edition Axel Menges
Publisher: Edition Axel Menges
Publish Date: 20-Oct-2005
Country of Publication: Germany
Books By Author Volker Fischer
Sit in China, Hardback (November 2009)
The way we sit simultaneously defines privileges, social status, power, and taboos. Parallel to the presentation of China as the guest of honour at the Frankfurt Book Fair 2009, the Museum fur Angewandte Kunst in Frankfurt presents a panorama of Chinese sitting culture through a period of five centuries.
Richard Meier, Hardback (March 2003)
The distinguished architect and Pritzker laureate Richard Meier has attracted public attention mainly with his museum and cultural buildings. Featuring text in English and German, this book accompanies the exhibition of the same name at the Museum for Applied Arts in Frankfurt.
Nicholas Grimshaw, Halle 3, Messe Frankfurt, Hardback (August 2002)
The internationally known British architect Nicholas Grimshaw is good at making structural and architectural requirements cohere in his High-Tech buildings. This book features text in English and German.
Stefan Heiliger Design, Hardback (April 1998)» View all books by Volker Fischer
Stefan Heiliger is one of the prominent product designers in Europe, known for his - often mechanically assisted - recliners, easy chairs and couches. He has designed strategic ergonomic, social and comfort transitions between 'sitting-lying' and 'lying-sitting' more than almost any other designer. This title documents and interprets his uuvre.
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Author Biography - Volker Fischer
The internationally known architecture and design historian Volker Fischer was deputy director of the Deutsches Architekturmuseum in Frankfurt am Main for over ten years. Since 1995 he has built up a new design department in the Museum for Applied Arts in Frankfurt; in addition to his museum work he teaches history of architecture and design at the Hochschule fur Gestaltung in Offenbach.
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