Wired Brown Land?
By Paul Fletcher

Wired Brown Land?

By (author) Paul Fletcher

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Description
Describes the commercial and political battle between Telstra and everyone else to control Australias broadband infrastructure, a struggle that escalates as the Government prepares to spend $43 billion on a new broadband network. Listen to Paul Fletcher preview the recent broadband announcement, on Radio National Breakfast "...Provides a definitive history of what has driven telecommunications and broadband policy and, so the book argues, its failures." CommsDay "Fletcher provides plenty of insights into the complex telco world, its major players and how they play the policy-making game." Business Spectator "For anyone who has ever wondered why internet speeds are so much faster when they're overseas, why Telstra seems to charge such high prices, why a Foxtel cable doesn't snake past their house, why they have a patchy, sub-standard internet connection - or why Rudd and co. have bet the farm on a $43 billion Rolls-Royce - the answers are provided here." The Canberra Times

ISBN: 9781742230030
Classification: Communications engineering / telecommunications
Format: Paperback (234mm x 153mm x 21mm)
Pages: 272
Publish Date: 1-Mar-2009
Country of Publication: Australia

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0 star rating by Boomert - Wired Brown Land by Paul Fletcher 13 Jan 2010
Picture the scene at Optus headquarters in mid-2008 with the government trying to get the National Broadband Network off the ground, monopoly provider Telstra looks like the obvious choice. Leave and set up your own company, the board tells Optus regulatory chief Paul Fletcher, then write a book we’ll broker with a publisher turning the Australian people against Telstra. Could the above be true? It’s as likely a story as Fletcher simply wanting to write about the battles over Australia’s internet readiness because most of Wired Brown Land is a hatchet job against Telstra with lines like ‘As we have seen, if Telstra gets its way, using the network will not be cheap’. There’s even a chapter personally laying into former outspoken Telstra policy and PR chief Phil Burgess. Thankfully it’s a fascinating, well-written hatchet job from a knowledgeable, well-placed industry figure, and Fletcher is not only completely right about Telstra but convincingly outlines the challenges and opportunities facing both Australians and our telcos. He repeats himself and labours points too much, but Wired Brown Land is a thoroughly engaging book if you’re interested in Australia’s digital economy landscape. It’s thoroughly biased, but it’s so wellinformed it deserves a place in the national debate.

This review from Australian Bookseller & Publisher magazine (April 2009, Vol 88, No 6.) is reproduced by kind permission of Thorpe-Bowker, a division of R R Bowker LLC. © Copyright 2009, Thorpe-Bowker.

Author Biography: Paul Fletcher
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