The Wisdom of Crowds
Why the Many are Smarter Than the Few and How Collective Wisdom Shapes Business, Economics, Society and Nations
By (author) James Surowiecki
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Wisdom of Crowds by James Surowiecki
Book DescriptionIn this landmark work, NEW YORKER columnist James Surowiecki explores a seemingly counter-intuitive idea that has profound implications. Decisions taken by a large group, even if the individuals within the group aren't smart, are always better than decisions made by small numbers of 'experts'. This seemingly simply notion has endless and major ramifications for how businesses operate, how knowledge is advanced, how economies are (or should be) organised and how nation-states fare. With great erudition, Surowiecki ranges across the disciplines of psychology, economics, statistics and history to show just how this principle operates in the real world. Along the way Surowiecki asks a number of intriguing questions about a subject few of us actually understand - economics. What are prices? How does money work? Why do we have corporations? Does advertising work? His answers, rendered in a delightfully clear prose, demystify daunting prospects. As Surowiecki writes: 'The hero of this book is, in a curious sense, an idea, a hero whose story ends up shedding dramatic new light on the landscapes of business, politics and society'.
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Book DetailsISBN: 9780349116051
(152mm x 201mm x 21mm)
Publisher: Little, Brown Book Group
Publish Date: 3-Mar-2005
Country of Publication: United Kingdom
Books By Author James Surowiecki
Wisdom of Crowds, Paperback (August 2005)» View all books by James Surowiecki
A revolutionary look at the way the world works by the "New Yorker's" financial columnist, this work investigates how large groups of people run their businesses, organize society, structure their political system, fight terrorism, and think about the future--all better than an elite few.
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Author Biography - James Surowiecki
James Surowiecki is a columnist for the NEW YORKER. This is his first book.
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