Wizard of Washington
Emil Hurja, Franklin Roosevelt and the Birth of Public Opinion Polling
By (author) Melvin G. Holli
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Wizard of Washington by Melvin G. Holli
Book DescriptionHistorians have tended to point to John F. Kennedy's 1960 bid for the presidency as the first time a candidate relied extensively on public opinion polls to drive a campaign. Polling has come to define American politics, and is perhaps most clearly embodied in Bill Clinton, the post poll-driven president in history. Melvin G. Holli dismisses this notion, however, and reveals that presidential reliance on public opinion polls dates back to the New Deal Era, when Franklin Roosevelt employed a first-generation Finnish-American named Emil Hurja to conduct polls for this 1932 and 1936 presidential campaigns. Holli shows us how Hurja convinced the Democratic National Committee to allow him to apply the new science of polling FDR's presidential campaign of 1932. Roosevelt's triumph at the polls in that year and again in 1936, as well as the spectacular 1934 Democratic mid-term congressional victory was legendary. Holli restores Hurja to his rightful place in American history and politics, showing us that the Washington press corps were right on target when they dubbed Hurja the 'Wizard of Washington'.
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Book DetailsISBN: 9780312293956
(216mm x 140mm x 17mm)
Imprint: St Martin's Press
Publisher: St Martin's Press
Publish Date: 28-Mar-2002
Country of Publication: United States
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Author Biography - Melvin G. Holli
MELVIN G. HOLLI is Professor of History at the University of Illinois at Chicago and the author and co-editor of fifteen books on urban, ethnic, and political history. His publication The American Mayor: The Best and Worst Big-City Leaders received extensive review attention and was the subject of a fifty-minute lecture on CSPAN-TV's Book Week.
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