Ideology, Feminity, and the Woman's Magazine
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Women's Worlds by Margaret Beetham
Book DescriptionWhy do women read magazines? This study explores the pleasure and dangers of the popular magazine for women since its first appearance in the late seventeenth century to the present day. Examining everything from changes in print technology to gender ideology, the authors argue that it is through its heterogeneity and its ability to contain contradiction that the woman's magazine has maintained its cultural influence. From their inception, women's magazines have posited female subjectivity as a problem, offering themselves to female readers as a guide to living, a means of organizing, responding to and transforming their experiences as women. But they have also functioned as mediators of pleasure, fantasy, and escape. Challenging this critical dichotomy in the analysis of popular culture between production and consumption, the woman's magazine has always been a crucial site for the negotiation of gender and class identity.
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Book DetailsISBN: 9780333492369
(5830mm x 3895mm x 12mm)
Imprint: Palgrave Macmillan
Publisher: Palgrave Macmillan
Publish Date: 5-Aug-1991
Country of Publication: United Kingdom
Books By Author Margaret Beetham
Victorian Women's Magazines, Paperback (June 2001)» View all books by Margaret Beetham
This anthology makes available to students and general readers the rich variety of Victorian magazines for women. The extracts range from fashion magazines to feminist journals, from serious works for Christian mothers to tales of romance and passion for 'sweethearts'.
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Author Biography - Margaret Beetham
Ros Ballaster is Professor of Eighteenth-Century Studies at the University of Oxford and professorial fellow in English at Mansfield College. Two monographs, Seductive Forms: Women's Amatory Fiction 1684-1740 (Oxford University Press, 1992) and Fabulous Orients: Fictions of the East in England 1662-1785 (Oxford University Press, 2005), investigate the importance of fantasy in the shaping of the eighteenth-century English novel.
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