Words at Work
Business Writing in Half the Time with Twice the Power
By (author) Susan Benjamin
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Words at Work by Susan Benjamin
Book DescriptionToday's business prose has to be done yesterday. And it has to cut through gigabytes of other information. Can your memos and marketing material compete? do you spend so much time agonizing over words that you have no time for other work?With Words at Work you can make your writing faster, more foreceful, and more fun. Susan Benjamin's six-step process can turn your next business documnet into the best you've ever written. Learn to: Raise a "writing umbrella" to make your message memorable; exorcise the demons of past criticism and bad advice; strengthen your style at a glance with "no-read" editing.Words at Work gives you quick-and-easy recipes for the most important letters, reports, and proposals. It steers you around the potholes of punctuation, usage, and grammar. Soon all your business documents, from press releases to e-mail, will reflect your best work--and leave you enough time to do that work!
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Book DetailsISBN: 9780201154849
(210mm x 140mm x 18mm)
Imprint: Perseus Books
Publisher: The Perseus Books Group
Publish Date: 18-Aug-1997
Country of Publication: United States
Books By Author Susan Benjamin
Flash, Paperback (November 2010)
Offers practical guidance in how companies can use flash-based marketing techniques to maximise the impact of what they're selling. This book shows how to: construct a website that creates an immediate impact; create marketing that sparks memories and associations; and write e-mail messages that evoke flash reactions.
Perfect Phrases for Professional Networking, Paperback (November 2009)
A "Perfect Phrases" approach to networking, a perennial topic for which readers often need specific scripts to get started.
Perfect Phrases for Dealing with Difficult Situations at Work, Paperback (August 2008)» View all books by Susan Benjamin
Offers ready-to-use phrases that help readers avoid disasters, steer clear of sticky circumstances with coworkers, and leave them in control. This guide provides words for various situations, including: handling criticism and being heard criticizing; picking up the ball when someone else has dropped it; and deflecting a flirtatious client.
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Author Biography - Susan Benjamin
Susan Benjamin is founder of Words at Work, Inc., which offers writing services and strategies for all sizes of businesses. "Few medium-sized companies, or big ones for that matter, can boast of its skill bank," wrote Tom Peters in his book Liberation Management. Benjamin has also taught writing at Berklee and other colleges in Boston.
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