Writing Copy For Dummies by Jonathan Kranz
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Writing Copy For Dummies
By Jonathan Kranz

Writing Copy For Dummies

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Format: Paperback

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Writing Copy For Dummies by Jonathan Kranz

Book Description

This work offers tips on writing to consumers and business-to-business, and create captivating, results-oriented, sales-generating copy. Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more. In this work, discover how to: write compelling headlines and body copy; turn your research into brilliant ideas; create motivational materials for worthy causes; fix projects when they go wrong; and, land a job as a copywriter.

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Book Details

ISBN: 9780764569692
ISBN-10: 0764569694
Format: Paperback
(233mm x 191mm x 21mm)
Pages: 384
Imprint: Hungry Minds Inc,U.S.
Publisher: John Wiley & Sons Inc
Publish Date: 29-Oct-2004
Country of Publication: United States

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Author Biography - Jonathan Kranz

Jonathan Kranz is the principal of Kranz Communications, an award-winning writing firm that helps leading agencies tackle their most difficult marketing, advertising, and public relations assignments in numerous consumer and B2B industries.

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