Writing Copy For Dummies
By (author) Jonathan Kranz
Normal Price: $38.04
Your Price: $34.24 AUD, inc. GST
Shipping: $7.95 per order
You Save: $3.80! (10% off normal price)
Plus...earn $1.71 in Boomerang Bucks
Availability: Available, ships in 8-11 days
Writing Copy For Dummies by Jonathan Kranz
Book DescriptionThis work offers tips on writing to consumers and business-to-business, and create captivating, results-oriented, sales-generating copy. Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more. In this work, discover how to: write compelling headlines and body copy; turn your research into brilliant ideas; create motivational materials for worthy causes; fix projects when they go wrong; and, land a job as a copywriter.
Buy Writing Copy For Dummies book by Jonathan Kranz from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9780764569692
(233mm x 191mm x 21mm)
Imprint: Hungry Minds Inc,U.S.
Publisher: John Wiley & Sons Inc
Publish Date: 29-Oct-2004
Country of Publication: United States
» Have you read this book? We'd like to know what you think about it - write a review about Writing Copy For Dummies book by Jonathan Kranz and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Author Biography - Jonathan Kranz
Jonathan Kranz is the principal of Kranz Communications, an award-winning writing firm that helps leading agencies tackle their most difficult marketing, advertising, and public relations assignments in numerous consumer and B2B industries.
Bestselling Books: Our Current Bestsellers | Australia's Hottest 1000 Books | Bestselling Fiction | Bestselling Crime Mysteries and Thrillers | Bestselling Non Fiction Books | Bestselling Sport Books | Bestselling Gardening and Handicrafts Books | Bestselling Biographies | Bestselling Food and Drink | Bestselling History | Bestselling Travel Books | Bestselling School Textbooks & Study Guides | Bestselling Children's General Non-Fiction | Bestselling Young Adult Fiction | Bestselling Children's Fiction | Bestselling Picture Books | Top 100 US Bestsellers
Phone: 1300 36 33 32 (9am-5pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2017. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687
For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.