Writing Copy For Dummies
By (author) Jonathan Kranz
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Writing Copy For Dummies by Jonathan Kranz
Book DescriptionThis work offers tips on writing to consumers and business-to-business, and create captivating, results-oriented, sales-generating copy. Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more. In this work, discover how to: write compelling headlines and body copy; turn your research into brilliant ideas; create motivational materials for worthy causes; fix projects when they go wrong; and, land a job as a copywriter.
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Book DetailsISBN: 9780764569692
(233mm x 191mm x 21mm)
Imprint: Hungry Minds Inc,U.S.
Publisher: John Wiley & Sons Inc
Publish Date: 29-Oct-2004
Country of Publication: United States
Books By Author Jonathan Kranz
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In their search for answers about their brothers' mysterious deaths, two teenagers in a small seaside vacation town will discover just how far a man will go to protect his kingdom.
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Author Biography - Jonathan Kranz
Jonathan Kranz is the principal of Kranz Communications, an award-winning writing firm that helps leading agencies tackle their most difficult marketing, advertising, and public relations assignments in numerous consumer and B2B industries.
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