Writing Marketing by Stephen Brown
Look inside with Google Book Preview
Writing Marketing
By Stephen Brown

Writing Marketing

Literary Lessons from Academic Authorities

By (author) See other recent books by Stephen Brown
Format: Paperback

Normal Price: $91.00
Your Price: $81.90 AUD, inc. GST
Shipping: $7.95 per order
You Save: $9.10! (10% off normal price)
Plus...earn $4.10 in Boomerang Bucks
Availability: Available Available, ships in 7-10 days



Writing Marketing by Stephen Brown

Book Description

Marketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However, there is one thing that all marketing academics share. They are writers. They publish or perish. Their careers are advanced, and their reputations are enhanced, by the written word. Despite its importance, writing is rarely discussed, much less written about, by marketing scholars. It is one of the least understood, yet most significant, academic competencies. It is a competency in need of careful study. Writing Marketing is the first such study. It offers a detailed reading of five renowned marketing writers, ranging from Ted Levitt to Morris Holbrook, and draws lessons that can be adopted, with profit, by everyone else. Although it is not a 'how to' book -- there are no lengthy lists of dos and don'ts -- Writing Marketing reveals that the 'rules' of good writing are good for nothing. Written by Stephen Brown, whose own writing skills are much commented upon, Writing Marketing is insightful, illuminating and iconoclastic.It is a must read for every marketing academic, irrespective of their methodological inclinations or philosophical preferences.

Buy Writing Marketing book by Stephen Brown from Australia's Online Bookstore, Boomerang Books.


Book Details

ISBN: 9781412902663
ISBN-10: 1412902665
Format: Paperback
(234mm x 156mm x 15mm)
Pages: 272
Imprint: SAGE Publications Ltd
Publisher: SAGE Publications Ltd
Publish Date: 24-Aug-2005
Country of Publication: United Kingdom

Other Editions...


Books By Author Stephen Brown

Brands and Branding by Stephen Brown Brands and Branding, Paperback (August 2016)

A fun and humorous introductory book that helps readers to begin to make sense of brands - what they are, what they do, why and how - through theory made enjoyable by plenty of current examples.

Securitization of Foreign Aid by Stephen Brown Securitization of Foreign Aid, Hardback (November 2015)

Security concerns increasingly influence foreign aid: how Western countries give aid, to whom and why. With contributions from experts in the field, this book examines the impact of security issues on six of the world's largest aid donors, as well as on key crosscutting issues such as gender equality and climate change.

» View all books by Stephen Brown

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Writing Marketing book by Stephen Brown and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review


Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by Stephen Brown close
Brands and Branding by Stephen Brown
Securitization of Foreign Aid by Stephen Brown
Brand Mascots by Stephen Brown
Geckos of Bellapais by Stephen Brown
From the Margins by Stephen Brown
Glitterville's Handmade Christmas by Stephen Brown
History as Therapy by Stephen Brown
Glitterville's Handmade Halloween by Stephen Brown
Radical Pedagogies of Socrates and Freire by Stephen Brown
Consuming Books by Stephen Brown
Rilke's Venice by Stephen Brown
Future Me by Stephen Brown
Free Gift Inside! by Stephen Brown
De Gaulle by Stephen Brown
Time, Space, and the Market by Stephen Brown
Time, Space and the Market by Stephen Brown
Marketing by Stephen Brown
Romancing the Market by Stephen Brown
Consumer Research by Stephen Brown
Marketing Apocalypse by Stephen Brown
»
BoomerangBooks.com.au close