Writing for the Web by Cynthia Jeney
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Writing for the Web
By Cynthia Jeney

Writing for the Web

A Practical Guide

By (author) See other recent books by Cynthia Jeney
Format: Paperback

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Writing for the Web by Cynthia Jeney

Book Description

For courses in Writing for the Web, Web Authoring, Introduction to Web Writing and Web Development. Taking a rhetorical approach,Writing for the Web: A Practical Guide discusses how invention, arrangement, and purpose-driven content can make Web writers more authentic and effective. Written for a wide range of audiences, it introduces students to sound Web writing principles and discusses how technologies, interfaces, and data are impacted by the choices the writer makes. Exercises, assignments, and case scenarios encourage students to practice skills such as captioning photos, incorporating links and writing FAQ pages. Realistic projects help readers learn how to organize content, define writing purpose and craft clear messages that will be powerful enough to impact Web site visitors and their behavior.

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Book Details

ISBN: 9780131192362
ISBN-10: 0131192361
Format: Paperback
(234mm x 191mm x 12mm)
Pages: 224
Imprint: Prentice Hall
Publisher: Pearson Education (US)
Publish Date: 21-Aug-2006
Country of Publication: United States


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