Yes! by Noah Goldstein
Look inside with Google Book Preview
By Noah Goldstein


50 Secrets from the Science of Persuasion

Normal Price: $24.99
Your Price: $22.49 AUD, inc. GST
Shipping: $7.95 per order
You Save: $2.50! (10% off normal price)
Plus...earn $1.12 in Boomerang Bucks
Availability: Available Available, ships in 7-10 days

Yes! by Noah Goldstein

Book Description

Most of us are only too aware that, whatever roles we have in today's fast-moving world, much of our success lies in getting others to say 'Yes' to our requests. What many people might not be aware of, though, is the vast amount of research that has been conducted on the influence process. What factors cause one person to say 'Yes' to the request of another? Yes! is full of practical tips based on recent academic research that shows how the psychology of persuasion can provide valuable insights for anyone interested in improving their ability to persuade others - whether in the workplace, at home or even on the internet. It combines the counter-intuition of Freakonomics with the popularising of Does Anything Eats Wasps? For each mini-chapter contains a mystery which is solved in a way that provides food for thought for anyone looking to be more persuasive, and for anyone interested in how the world works.

Buy Yes! book by Noah Goldstein from Australia's Online Bookstore, Boomerang Books.

Book Details

ISBN: 9781846680168
ISBN-10: 1846680166
Format: Paperback
(198mm x 129mm x 17mm)
Pages: 256
Imprint: Profile Business
Publisher: Profile Books Ltd
Publish Date: 15-Nov-2007
Country of Publication: United Kingdom

Other Editions...

Books By Author Noah Goldstein


» Have you read this book? We'd like to know what you think about it - write a review about Yes! book by Noah Goldstein and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review

Author Biography - Noah Goldstein

Extensive scholarly training in the psychology of influence, together with over 30 years of research into the subject, has earned Dr. Robert Cialdini an international reputation as an expert in the fields of persuasion, compliance, and negotiation. His books, including Influence: The Psychology of Persuasion and Influence: Science & Practice, are the results of more than 30 years of study into the reasons why people comply with requests in business settings. Worldwide, Influence has sold over one million copies. Influence has been published in twenty languages and consistently ranks within the top one half of one percent of books sold on In the field of influence and persuasion, Dr. Cialdini is the most cited living social psychologist in the world today. Dr. Cialdini received his Ph.D from the University of North Carolina and post doctoral training from Columbia University. He has held Visiting Scholar Appointments at Ohio State University, the University of California, the Annenberg School of Communications, and the Graduate School of Business of Stanford University. Currently, Dr Cialdini holds dual appointments at Arizona State University. He is a W.P. Carey Distinguished Professor of Marketing and Regents' Professor of Psychology, where he has also been named Distinguished Graduate Research Professor. Dr. Cialdini is President of Influence At Work, an international consulting, strategic planning and training organization based on the Six Principles of Influence. Dr. Cialdini's clients include such organizations as Advanta, IBM, Washington Mutual Group of Funds, Coca Cola, KPMG, AstraZeneca, Ericsson, Kodak, Merrill Lynch, Nationwide Insurance, Pfizer, Northern Trust, Prudential, The Mayo Clinic, Glaxo Wellcome, Harvard University - Kennedy School, The Weather Channel, the United States Department of Justice, and NATO.

Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by Noah Goldstein close
Small Big by Noah Goldstein
Small Big by Noah Goldstein
Recent books by Steve Martin close
Astronaut Academy by Steve Martin
With Nails by Steve Martin
Idea of North by Steve Martin
Small Big by Steve Martin
Wacky & Wonderful World Through Numbers by Steve Martin
Numerolandia by Steve Martin
Annie Leibovitz, with Dustjacket Patti Smith by Steve Martin
Jackson Pollock's Mural by Steve Martin
Numberland by Steve Martin
Miss Pell Never Misspells by Steve Martin
Easy Peasy Lemon Squeezy by Steve Martin
Ten, Make That Nine, Habits of Very Organized People - Make That Ten by Steve Martin
Object of Beauty by Steve Martin
Object of Beauty by Steve Martin
Boys' Book of Adventure by Steve Martin
Object of Beauty by Steve Martin
Late for School by Steve Martin
Start and Run a Residential Letting Agency by Steve Martin
Born Standing Up by Steve Martin
Public Services Inspection in the UK by Steve Martin
Recent books by Professor Robert B. Cialdini close
Pre-Suasion by Professor Robert B. Cialdini
Pre-Suasion by Professor Robert B. Cialdini
Small Big by Professor Robert B. Cialdini
HBR's 10 Must Reads on Communication by Professor Robert B. Cialdini
Influence by Professor Robert B. Cialdini
Influence by Professor Robert B. Cialdini
Yes! by Professor Robert B. Cialdini
» close