Your Money and Your Brain
Become a Smarter, More Successful Investor, the Neuroscience Way
By (author) Jason Zweig
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Your Money and Your Brain by Jason Zweig
Book DescriptionExplaining the neuroscience of financial decision-making, Jason Zweig gives radical new insight into how our minds anticipate gains and estimate risk, why investors tend to be overconfident and how investing is a battle between emotion and reason.
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Book DetailsISBN: 9780285638082
(215mm x 134mm x 27mm)
Imprint: Souvenir Press Ltd
Publisher: Souvenir Press Ltd
Publish Date: 25-Oct-2007
Country of Publication: United Kingdom
Books By Author Jason Zweig
Benjamin Graham, Building a Profession, Hardback (May 2010)
A rare look at the early writings of a financial genius
Little Book of Safe Money, Hardback (November 2009)
The Little Book of Safe Money acts as a guide for those trying to make their way through a down market. The topics covered include everything from investing behaviour (why our minds come with their own set of biases that often prove harmful) to the use of financial advisors (the good, the bad and the ugly).
Your Money and Your Brain, Paperback (October 2008)» View all books by Jason Zweig
Drawing on the latest scientific research in the field of neuroeconomics, this entertaining book shows how the brain influences financial decisions and can make one rich. Includes 20 illustrations.
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