The Zen of Fundraising
89 Timeless Ideas to Strengthen and Develop Your Donor Relationships
By (author) Ken Burnett
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Zen of Fundraising by Ken Burnett
Book DescriptionIf all that has ever been said and written about the art and science of fundraising could be distilled down to just what really matters-what fundraisers everywhere need to know-there would be only a small number of true gems deserving of the description, "nuggets of information." Leading international fundraiser Ken Burnett, author of the classic Relationship Fundraising, has identified and defined 89 such nuggets which he presents here as The Zen of Fundraising, a fun read, one-of-a-kind look into what makes donors tick and-more importantly-what makes them give.
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Book DetailsISBN: 9780787983147
(209mm x 142mm x 13mm)
Imprint: Jossey-Bass Inc.,U.S.
Publisher: John Wiley & Sons Inc
Publish Date: 9-May-2006
Country of Publication: United States
Books By Author Ken Burnett
Relationship Fundraising, Hardback (September 2002)» View all books by Ken Burnett
Offers fundraising professionals the resource for learning the techniques of effective communication with donors in the twenty-first century. Containing case histories, donor profiles, and action points, this book shows how to avoid common fundraising errors and pitfalls, apply the vital ingredients for fundraising success, and more.
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Author Biography - Ken Burnett
Ken Burnett is an international fundraising, marketing, and communications specialist. He is author of six other books and writes regularly for magazines, newspapers, and journals on both sides of the Atlantic on issues concerning international development, fundraising, and nonprofit governance.
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