The Zurich Axioms
The Rules of Risk and Reward Used by Generations of Swiss Bankers
By (author) Max Gunther
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Zurich Axioms by Max Gunther
Book DescriptionIf you want to get rich, no matter how inexperienced you are in investment, this book can help you. Its message is that you must learn neither to avoid risk nor to court it foolhardily, but to manage it - and enjoy it too. The 12 major and 16 minor Zurich Axioms contained in this book are a set of principles providing a practical philosophy for the realistic management of risk, which can be followed successfully by anyone, not merely the 'experts'. Several of the Axioms fly right in the face of the traditional wisdom of the investment advice business - yet the enterprising Swiss speculators who devised them became rich, while many investors who follow the conventional path do not. Max Gunther, whose father was one of the original speculators who devised the Axioms, made his first capital gain on the stock market at the age of 13 and has never looked back. Now the rest of us can follow in his footsteps.Startlingly straightforward, the Axioms are explained in a book that is not only extremely entertaining but will prove invaluable to any investor, whether in stocks, commodities, art, antiques or real estate, who is willing to take risk on its own terms and chance a little to gain a lot.
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Book DetailsISBN: 9781897597491
(228mm x 110mm x 9mm)
Imprint: Harriman House Publishing
Publisher: Harriman House Publishing
Publish Date: 18-Jan-2005
Country of Publication: United Kingdom
Books By Author Max Gunther
Wall Street and Witchcraft, Paperback (February 2011)
Since that first tulip was traded on that madly speculative exchange in 17th-century Amsterdam, some very special individuals - plungers not in the Merrill Lynch tradition - have been picking winners and harvesting huge profits with uncanny success. How?
Instant Millionaires, Paperback (December 2010)
In this book you will meet three dozen impatient people. They weren't satisfied with the slow, plodding, money-saving route to financial security, the safe route that most of us feel stuck with. They wanted instant wealth - and they got it.
Very, Very Rich and How They Got That Way, Paperback (October 2010)
Max Gunther provides revealing insights into the intriguing world of big money as he recounts the spectacular success stories of 15 men who made it to the very, very top.
How to Get Lucky, Paperback (July 2010)» View all books by Max Gunther
Gives you thirteen different techniques by which you can discover and take advantage of life's good breaks, while minimising the effects of its bad ones.
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Author Biography - Max Gunther
Max Gunther was born in England and emigrated to the US when he was 11. He attended schools in New Jersey and received his B.A. from Princeton University in 1949. He served in the U.S. Army in 1950-51 and was a staff member of Business Week from 1951 to 1955. He then served as a contributing editor of Time for two years. His articles were published in several magazines and he wrote several books, including The Luck Factor, How to Get Lucky, The Very, Very Rich and How They Got That Way, Instant Millionaires and Wall Street and Witchcraft.
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