The Economics of Sport and Recreation
An Economic Analysis 2nd Revised edition
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Economics of Sport and Recreation by Chris Gratton
Book DescriptionThe Economics of Sport and Recreation provides a much needed and up-to-date analysis of sport's contribution to the global economy. This new edition covers all aspects of the economics of sport and recreation but gives prominence to the staggering rise of the commercial sector over the last decade. Special attention is paid to the economics of the sports goods industry, the economics of sports sponsorship, the economics of major sports events, the economics of professional team sports, and the economic relationship between sport and broadcasting. In the first edition of this book published in 1985, the emphasis was on the government and voluntary sectors as the lead sectors in the sports market. As we enter the next millennium, it is the commercial sector that is the lead sector in the sports market and this is reflected in the content and structure of the new book. Aimed specifically at students engaged in the study of sport and its interaction with the economy, this book will be an invaluable resource.
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Book DetailsISBN: 9780419189602
(234mm x 156mm x 13mm)
Imprint: Spon Press
Publisher: Taylor & Francis Ltd
Publish Date: 1-May-1995
Country of Publication: United Kingdom
Books By Author Chris Gratton
Encyclopedia of International Sports Studies, Paperback (September 2009)
Covers a range of sub-disciplines within sports studies; including scientific, social scientific and medical approaches. This title is suitable for students, researchers, teachers and professionals working in sport.
Economics of Sports Broadcasting, Hardback (February 2006)» View all books by Chris Gratton
Sports constitute one of the valuable forms of broadcast entertainment in lucrative international market. This textbook explains the economics underlying the sports broadcasting phenomenon. It provides an introduction to various aspects of economics in this area.
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Author Biography - Chris Gratton
Chris Gratton is Professor of Sport and Leisure Economics and Director of the Leisure Industries Research Centre, Sheffield Hallam University, specialising in the economic analysis of sport and leisure markets. He has co-authored books and published in many academic and professional journals on the sport and leisure industry. Peter Tayloor, Professor of Sport and Leisure Economics, University of Sheffield, is a lecturer, researcher and consultant on economics of sport and leisure markets and organisations. He has co-authored numerous books, research papers and professional and learned articles on sport and leisure markets and industries and has, for nearly 20 years, taught economics of sport and recreation to undergraduate and postgraduate students.
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