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Inside Kevin 07Meet the dedicated band of political and creative strategists who engineered Labor's reversal of fortune.Published 10 July, 2008 
Meet the dedicated band of political and creative strategists who engineered Labor's reversal of fortune. See first-hand the birth of a new style of campaigning. Discover who was responsible for Kevin07. Due to intense media demand, Melbourne University Press will release August title Inside Kevin 07 a week early. The new in-store date is Monday, 21 July. Inside Kevin 07 takes readers into the extraordinary campaign that put Kevin Rudd in the Lodge. Labor's 2007 victory was historic, not only in numerical terms, but also in what it represents about the party itself, and its future.Among other things, the 2007 campaign showed the emergence of a new kind of Labor leader in Kevin Rudd, who had neither a factional powerbase nor close ties with the unions. It also showed the return of the positive campaign, and the ALP's strategic use of modern media, from YouTube to the catchphrases that we heard during the course of 2007. 'Working families', anyone? Christine Jackman has had the full cooperation of all the key Labor players in the campaign, including Kevin Rudd and Tim Gartrell, and the book is written from her exclusive access to research and files from the Labor camp. Inside Kevin 07 is an unprecedented revelation of how a modern political party works - and succeeds. More from New Releases
First Taste challenges misconceptions on Indigenous alcohol consumption within Australia’s social history.1 December, 2008 
Dr John Tickell’s Great Australian Diet 2 and the second edition of the accompanying Great Australian Diet Recipe Book are out in January (Wilkinson Publishing).1 December, 2008 
Stephen Fry has always been fascinated by America (Thorsons, December).1 December, 2008 
Eight stylish hardbacks celebrate women of art and literature for the 30th anniversary of Virago’s Modern Classics (November).1 December, 2008 
So much can be learnt about lands and environments by listening to the stories and parables of ancient peoples.1 December, 2008 
Voyages around the Australian coast, discovering treasure and dealing with disappointment, emotions and spirits running high and low are due in Caribbee (Greg Dickson, Deep End Press, December), along with great research into Australian and Dutch maritime history.1 December, 2008 
Andrew Blechman was inspired to write Leisureville (UQP, December) after his next-door neighbours moved into a massive gated retirement community called ‘The Villages’, the largest in the world with a growing population bordering on 100,000.1 December, 2008 
Parted tragically from First Sergeant Charles Monroe King by an explosion in Baghdad, Dana Canedy tells the story of their love, and the journal King left behind for their infant son in the poignant memoir A Journal for Jordan (Hachette, February).1 December, 2008 
Like to see gore spilling across the page? Jack Kilborn will make you Afraid (Headline) next March.28 November, 2008 
Take a look here for the December New Titles from Melbourne University Press21 November, 2008 |
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