0

Call Boomerang Books 1300 36 33 32

Description - Adaptive Rhetoric by Alex C. Parrish

Rhetorical scholarship has for decades relied solely on culture to explain persuasive behavior. While this focus allows for deep explorations of historical circumstance, it neglects the powerful effects of biology on rhetorical behavior - how our bodies and brains help shape and constrain rhetorical acts. Not only is the cultural model incomplete, but it tacitly endorses the fallacy of human exceptionalism. By introducing evolutionary biology into the study of rhetoric, this book serves as a model of a biocultural paradigm. Being mindful of biological and cultural influences allows for a deeper view of rhetoric, one that is aware of the ubiquity of persuasive behavior in nature. Human and nonhuman animals, and even some plants, persuade to survive - to live, love, and cooperate. That this broad spectrum of rhetorical behavior exists in the animal world demonstrates how much we can learn from evolutionary biology. By incorporating scholarship on animal signaling into the study of rhetoric, the author explores how communication has evolved, and how numerous different species of animals employ similar persuasive tactics in order to overcome similar problems. This cross-species study of rhetoric allows us to trace the origins of our own persuasive behaviors, providing us with a deeper history of rhetoric that transcends the written and the televised, and reveals the artifacts of our communicative past.

Buy Adaptive Rhetoric by Alex C. Parrish from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9781138954168
ISBN-10: 1138954160
Format: Paperback / softback
(229mm x 152mm x mm)
Pages: 182
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 4-Sep-2015
Country of Publication: United Kingdom

Other Editions - Adaptive Rhetoric by Alex C. Parrish

Book Reviews - Adaptive Rhetoric by Alex C. Parrish

» Have you read this book? We'd like to know what you think about it - write a review about Adaptive Rhetoric book by Alex C. Parrish and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)


Author Biography - Alex C. Parrish

Alex C. Parrish is Assistant Professor of Writing, Rhetoric, and Technical Communication at James Madison University, USA.

A Preview for this title is currently not available.