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Description - Advertising and Design by Beate Flath

The cultural field of advertising is a much-debated topic with perspectives focusing on a range of concepts from harassment and the anxiety of influence to notions of desire and affirmation. The aim of this publication is not only to take into account the diversity of topics related to advertising, but more importantly, to develop a dialogue between these divergent viewpoints. With contributions by Barbara Aulinger, Bernadette Collenberg-Plotnikov, Beate Flath, Werner Jauk, Bernhard Kettemann, Eva Klein, Jorg Matthes, Manfred Prisching, Johanna Rolshoven, Nicolas Ruth, Holger Schramm, Charles Spence, Margit Stadlober and Friedrich Weltzien.

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Book Details

ISBN: 9783837623482
ISBN-10: 3837623483
Format: Paperback
(225mm x 150mm x mm)
Pages: 232
Imprint: Transcript Verlag
Publisher: Transcript Verlag
Publish Date: 6-Oct-2013
Country of Publication: Austria

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Author Biography - Beate Flath

Beate Flath (Dr.)studied musicology, art history and business at the University of Graz the University of Graz. She has worked in several research projects in the field of emotional and social sound design and as assistant professor at the Department of Musicology at the University of Graz.