We are open but due to high demand and courier delays, delivery times are expected to be longer.
0

Call Boomerang Books 1300 36 33 32

Description - Advertising and Identity in Europe by Robin Warner

As European business ties develop, how are they reflected in the way companies promote themselves? And as our sense of group identity is broken down by global communications technologies, how do adverts continue to target mass audiences? This volume stands alone as the first structured assessment of the impact of advertising, in terms of both culture and business across the national boundaries of Europe. It considers the successes and failures of several strategic marketing plans from across Europe, and describes stylistic and persuasive qualities of specific promotional texts. Advertisers have long been aware of the need to target specific groups of consumers and to appeal to them precisely in terms of their sense of membership to groups. Our post-industrial society is characterized by greatly altered work and leisure patterns as well as a weakening of national and communal frameworks for collective identity. Theories relating to identity not only reflect, but actively make use of such concerns. As a part of our everyday lives, the advertising considered looks at - but is not limited to - explicit inducements to buy products. Rather it considers all promotional texts designed to inform and persuade. With examples from Scandinavia to the Iberian Peninsula, the contributors also explore the different constructions of regional, national, social and sexual identities exploited by advertisers to render their messages effective. As a result, the book will be of relevance not only to those concerned with marketing but to all scholars of media studies, language, cultural and gender studies.

Buy Advertising and Identity in Europe by Robin Warner from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9781841508702
ISBN-10: 1841508705
Format: Paperback / softback
Pages: 200
Imprint: Intellect Books
Publisher: Intellect Books
Publish Date: 3-Jan-2013
Country of Publication: United Kingdom

Book Reviews - Advertising and Identity in Europe by Robin Warner

» Have you read this book? We'd like to know what you think about it - write a review about Advertising and Identity in Europe book by Robin Warner and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)


A Preview for this title is currently not available.