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Description - All Marketers are Liars by Seth Godin

The new rule of marketing is that it doesn't matter if something is actually better or faster or more efficient. What matters is whether consumers believe the story. Godin teaches readers to create a story that fits the consumer's world view, a story they will intuitively embrace and share with friends.

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Book Details

ISBN: 9781591845331
ISBN-10: 1591845335
Format: Paperback
Imprint: Portfolio
Publisher: Penguin Putnam Inc
Publish Date: 4-Jun-2012
Country of Publication: United States

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Author Biography - Seth Godin

Seth Godin is the author of more than a dozen bestsellers that have changed the way people think about marketing, leadership, and change, including Permission Marketing, Purple Cow, All Marketers Are Liars, Small is the New Big, The Dip, Tribes, Linchpin, and Poke the Box. He's an entrepreneur, the founder of several successful businesses and a popular TED speaker. He writes one of the most influential business blogs in the world at sethgodin.com.

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