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Description - The Alliance Revolution by Benjamin Gomes-Casseres

Alliances among firms are changing in the way business is conducted, particularly in the global, high-technology sector. This text argues that the reasons are clear: companies must pool their capabilities to succeed in complex and ever changing businesses. However, the consequences for managers and for the economy have been underestimated. This in-depth account of the world of business alliances as we move into the 21st century shows how collaboration has become integral to modern competition.

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Book Details

ISBN: 9780674016484
ISBN-10: 0674016483
Format: Paperback
(235mm x 155mm x mm)
Pages: 320
Imprint: Harvard University Press
Publisher: Harvard University Press
Publish Date: 27-Feb-1998
Country of Publication: United States

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Author Biography - Benjamin Gomes-Casseres

Benjamin Gomes-Casseres is Associate Professor of International Business, Graduate School of International Economics and Finance, Brandeis University.