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Apple's 5 Core Principles - Now in the Palm of Your Hand! Revealing the methods behind Apple's unparalleled retail success, bestselling author Carmine Gallo explains how business leaders can use them to drive growth and profits
Rounding out his Steve Jobs/Apple trilogy, Carmine Gallo reveals the iconic brand's five steps of service that all customer-facing employees follow to engage customers in a retail setting: Approach, Probe, Present, Listen, End with a fond farewell.
The Apple Experience is based on first-hand interviews with professionals of all levels who have studied Apple, hundreds of hours observing the selling floor in Apple's retail space, and extensive research into the company's training programs. It helps retail business leaders serve both internal and external companies, create 'fearless' employees, and develop a 'feedback loop' that benefits everyone at every level.
Carmine Gallo (Pleasanton, CA) is a communications consultant for some of the world's top brands. In addition to his Wall Street Journal bestselling books on Steve Jobs/Apple, he is the author of The Power of foursquare (0071773177).
Buy The Apple Experience: Secrets to Building Insanely Great Customer Loyalty by Carmine Gallo from Australia's Online Independent Bookstore, Boomerang Books.
Book DetailsISBN: 9780071793209
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Carmine Gallo is the communications coach for the world's most admired global brands. A former anchor and correspondent for CNN and CBS, Gallo is a popular keynote speaker and has worked with executives at Intel, Cisco, Chevron, Hewlett-Packard, Coca-Cola, Pfizer, and many others. Gallo writes "My Communications Coach," a regular column for Forbes.com. He has written several internationally bestselling and award-winning books, including The Innovation Secrets of Steve Jobs, The Presentation Secrets of Steve Jobs, and The Power of foursquare. Gallo has been featured in the Wall Street Journal, the New York Times, Success magazine and on CNBC. Learn more about him at www.carminegallo.com.
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