Description - The Art of Lettering by Brooke Robinson
Hand lettering is making a massive comeback, bursting out of its graphic-design bubble and finding a mainstream via collecting social media sites like Instagram and Pinterest. The avid resurrected interest in hand lettering seemingly goes hand in hand with the weariness audiences feel with constant slick digital presentation of the information they consume. Hand lettering has a compelling appeal, and is a kind of pushback against the impersonal machine-made digital environment. Goodtype's The Art of Lettering collects myriad new and established graphic designers for whom hand lettering is a time-honoured art that has modern applications. Showcasing several artists from all over the world, the book displays their typographical takes and illustrates their perfectly imperfect hand-crafted art, from beautiful photographs of concept sketches to end result. Sometimes straying away from traditional pen-calligraphy, artists today employ new and creative approaches, including building type with coffee grounds, watercolours; and combinations of different hand tools, resulting in a dynamically fresh approach to creating type. Equal parts inspiring and innovative, Goodtype's The Art of Lettering appeals to graphic designers, artists, and type enthusiasts alike.
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(292mm x 216mm x mm)
Rizzoli International Publications
Publisher: Rizzoli International Publications
Country of Publication:
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Author Biography - Brooke Robinson
Brooke Robinson is a graphic designer and the creator of Goodtype. Ken Barber is a designer with renowned graphic design and type foundry collective House Industries. Aaron Draplin is a graphic and brand designer renowned for designing the iconic Field Notes series and creating several logos for Obama-era government projects. Jessica Hische is a graphic and type designer and letterer renowned for creating an eye-catching Love stamp for the U.S. Postal Service, which ended up selling more 250 million stamps. Gemma O Brien is a typographer and letter designer recently selected for PRINT magazine s annual list of the best creatives under thirty years old working today.
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