Description - Authentic by Neil Crofts
In "Authentic", Neil Crofts offers inspiration for individuals tired of career conformity. He shows how we arrived at a situation where many of us are tied to jobs we don't enjoy. He demonstrates the steps you need to take to find out who you are and what you want from life, and finally, he reveals how you can turn all that into a business idea that is authentic to you.
Buy Authentic by Neil Crofts from Australia's Online Independent Bookstore, Boomerang Books.
(235mm x 166mm x 8mm)
Capstone Publishing Ltd
Publisher: John Wiley and Sons Ltd
Country of Publication:
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Author Biography - Neil Crofts
Neil Crofts is the former head of strategy at internet consultancy, Razorfish. After years of feeling the tension between what he did and what he wanted to do, he saw the light and took control of his life, forming
Authentic Business. From his initial idea,
Authentic Business has grown into a series of business guides, a network of support companies for small businesses with a positive goal and now includes a PR company, a design company and soon a venture capital business.