Description - B2B by Michael Cunningham
B2B presents the first definitive blueprint for creating a profitable business-to-business e-commerce strategy. Showcasing successful initiatives designed by industry leaders such as Cisco Systems and Dell Computer, as well as lesser-known trailblazers such as VerticalNet and eCredit.com, Michael Cunningham clearly identifies the key issues in assessing opportunities, building technological and organizational capabilities, and designing a successful business-to-business strategy using the full power of the Internet.
Buy B2B by Michael Cunningham from Australia's Online Independent Bookstore, Boomerang Books.
(226mm x 155mm x 13mm)
Publisher: INGRAM PUBLISHER SERVICES US
Country of Publication:
Book Reviews - B2B by Michael Cunningham
Author Biography - Michael Cunningham
Michael J. Cunningham is founder and CEO of the Massachusetts-based Harvard Computing Group, an international business-and-technology consulting firm geared to creating innovative strategies and to developing powerful Web-enabled solutions. He speaks and consults to clients and industry groups internationally and regularly writes articles on Web business and e-commerce for publications such as E-Business Advisor. He lives in Harvard, Massachusetts.