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Description - Basic Marketing Research with Excel by Alvin C. Burns

A concise presentation of marketing research fundamentals. Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides readers with resources they can use in their careers. The third edition provides an improved software package--XL Data Analysta --and includes more information on qualitative research.

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Book Details

ISBN: 9780135078228
ISBN-10: 0135078229
Format: Paperback
(240mm x 194mm x 13mm)
Pages: 416
Imprint: Prentice Hall
Publisher: Pearson Education (US)
Publish Date: 3-Jan-2011
Country of Publication: United States

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Books By Alvin C. Burns

Marketing Research, Global Edition by Alvin C. Burns
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