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Description - Bendable Learnings by Don Watson

New customer-focused edition with extra strategic alignment. More key challenges for readers going forward.

New customer-focused edition with extra strategic alignment. More key challenges for readers going forward.

Mission statements are everywhere- you have to have one, whether you're a Fortune 500 company, a hedge fund, a primary school, a church or a hockey club. Without a mission statement, who would know what your values are, or what your culture is? And how then, going forward, will you get buy-in on your strategy and uptake of your brand?

The language of modern management has triumphed, transforming clear, everyday communication into meaningless sludge. To sound professional, you must express everything in abstract nouns, and each noun in terms of another one; you must talk about synergy and strategy, uptake and outcomes and outputs and inputs, key performance indicators and drivers and customer experience - even if your 'customers' are in fact patients in your hospital.

This language is deliberately obscure and falsely scientific; what is more worrying, those who use it have lost the very ability to think clearly. From Don Watson, the author of Death Sentence and Weasel Words, comes this new assortment of noxious management drivel and financial market blather. Read them aloud - then try the exercises. The disease may not yet have run its course, but Watson's acerbic wit restores hope in the power of well-chosen words to entertain and to inspire.

Buy Bendable Learnings by Don Watson from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9781741669053
ISBN-10: 1741669057
Format: Paperback / softback
(198mm x 132mm x 23mm)
Pages: 384
Imprint: Vintage (Australia)
Publisher: Random House Australia
Publish Date: 1-Dec-2010
Country of Publication: Australia

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Author Biography - Don Watson

Don Watson's Recollections of a Bleeding Heart- Paul Keating Prime Minister, won the Age Book of the Year and Non-Fiction Prizes, the Brisbane Courier Mail Book of the Year, the National Biography Award and the Australian Literary Studies Association's Book of the Year. His Quarterly Essay, Rabbit Syndrome- Australia and America won the Alfred Deakin Essay Prize. Death Sentence, his best-selling book about the decay of public language won the Australian Booksellers Association Book of the Year. Watson's Dictionary of Weasel Words was also a bestseller. American Journeys won the Age Non-Fiction and Book of the Year Awards. It also won the inaugural Indie Award for Non-Fiction and the Walkley Award for Non-Fiction.

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