Description - Big Brand by Yu Fuguo
Based on submissions for the European Design Awards, this book investigates branding, globalisation and brand development, and its importance within today's consumer market. It includes the work of leading global designers.
Buy Big Brand by Yu Fuguo from Australia's Online Independent Bookstore, Boomerang Books.
(268mm x 194mm x 33mm)
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Book Reviews - Big Brand by Yu Fuguo