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Description - Big Brand by Yu Fuguo

Based on submissions for the European Design Awards, this book investigates branding, globalisation and brand development, and its importance within today's consumer market. It includes the work of leading global designers.

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Book Details

ISBN: 9784903233291
ISBN-10: 4903233294
Format: Hardback
(268mm x 194mm x mm)
Pages: 320
Imprint: Azur
Publisher: Azur
Publish Date: 1-Apr-2008
Country of Publication: Japan

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