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Description - Big Business: Manchester United by Adam Sutherland

This title takes an in-depth look at Manchester United and the business behind one of the most well-known football brands in the industry. From small beginnings, this club has found international success and a global fan base.

We cover how the business came into being, the successes and failures over the years, key facts about the industry and their impact on the global market. Readers will learn about branding and the business world with Business Matters features. Each one looks at a different aspect of business and explains it in a clear and concise way for young readers to follow.

Key features give information about the Brains Behind the Brand, bringing to the forefront those who run Manchester United today and those who have helped gain glory in the past.

Ideal for budding young entrepreneurs with an eye for opportunity! A brilliant read for Mancheseter United and football fans keen to find out how the business behind the brand works.

Other titles in the series include: Virgin, YouTube, Topshop, Heinz and ASOS.

Buy Big Business: Manchester United by Adam Sutherland from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780750280679
ISBN-10: 0750280670
Format: Hardback
(277mm x 226mm x 24mm)
Pages: 32
Imprint: Wayland
Publisher: Hachette Children's Group
Publish Date: 15-May-2014
Country of Publication: United Kingdom

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Author Biography - Adam Sutherland

Adam Sutherland works in the media industry and his interests include business, popular culture and the world of celebrity.

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