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Description - Big Business: Virgin by Adam Sutherland

This title takes an indepth look at Virgin and the business behind one of the most well-known and exciting brands today. Beginning with a single record shop and now launching into space travel - this is one of the most diverse businesses around.

We cover how Virgin came into being, the successes and failures over the years, the different businesses within the Virgin Group - from Virgin Megastore to Virgin Media, key facts about the industry and Virgin's impact on the global market. Readers will learn about branding and the business world with Business Matters features. Each one looks at a different aspect of business and explains it in a clear and concise way for young readers to follow.

Key features give information about Brains Behind the Brand, bringing to the forefront those who run Virgin today and who have helped boost business in the past.

Ideal for budding young entrepreneurs with an eye for opportunity! A brilliant read for readers keen to find out how the business behind the brand works.

Other titles in the series include; Manchester United, YouTube, Topshop, Heinz and ASOS.

Buy Big Business: Virgin by Adam Sutherland from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780750280655
ISBN-10: 0750280654
Format: Hardback
(277mm x 227mm x 10mm)
Pages: 32
Imprint: Wayland (Publishers) Ltd
Publisher: Hachette Children's Group
Publish Date: 10-Apr-2014
Country of Publication: United Kingdom

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Author Biography - Adam Sutherland

Adam Sutherland works in the media industry and his interests include business, popular culture and the world of celebrity.

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