Call Boomerang Books 1300 36 33 32

Description - Big Data MBA by Bill Schmarzo

Integrate big data into business to drive competitive advantage and sustainable success Big Data MBA brings insight and expertise to leveraging big data in business so you can harness the power of analytics and gain a true business advantage. Based on a practical framework with supporting methodology and hands-on exercises, this book helps identify where and how big data can help you transform your business. You'll learn how to exploit new sources of customer, product, and operational data, coupled with advanced analytics and data science, to optimize key processes, uncover monetization opportunities, and create new sources of competitive differentiation. The discussion includes guidelines for operationalizing analytics, optimal organizational structure, and using analytic insights throughout your organization's user experience to customers and front-end employees alike. You'll learn to "think like a data scientist" as you build upon the decisions your business is trying to make, the hypotheses you need to test, and the predictions you need to produce. Business stakeholders no longer need to relinquish control of data and analytics to IT. In fact, they must champion the organization's data collection and analysis efforts. This book is a primer on the business approach to analytics, providing the practical understanding you need to convert data into opportunity. Understand where and how to leverage big data Integrate analytics into everyday operations Structure your organization to drive analytic insights Optimize processes, uncover opportunities, and stand out from the rest Help business stakeholders to "think like a data scientist" Understand appropriate business application of different analytic techniques If you want data to transform your business, you need to know how to put it to use. Big Data MBA shows you how to implement big data and analytics to make better decisions.

Buy Big Data MBA by Bill Schmarzo from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9781119181118
ISBN-10: 1119181119
Format: Paperback
(235mm x 187mm x 15mm)
Pages: 312
Imprint: John Wiley & Sons Inc
Publisher: John Wiley & Sons Inc
Publish Date: 11-Dec-2015
Country of Publication: United States

Book Reviews - Big Data MBA by Bill Schmarzo

» Have you read this book? We'd like to know what you think about it - write a review about Big Data MBA book by Bill Schmarzo and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review


Author Biography - Bill Schmarzo

BILL SCHMARZO is the chief technology officer of the Big Data Practice of EMC Global Services. He is responsible for setting the strategy and defining the big data service offerings and capabilities for EMC Global Services. He also works directly with organizations to help them identify where and how to start their big data journeys. In addition, Schmarzo is the author of Big Data: Understanding How Data Powers Big Business from Wiley.

Books By Bill Schmarzo

Big Data by Bill Schmarzo
Paperback, October 2013
$51.26