Call Boomerang Books 1300 36 33 32

Description - Branson by Tom Bower

The sensational critical biography of this phenomenal entrepreneur and his business practices - fully updated to cover Branson's recent ventures.No British tycoon is more popular, few claim to be richer and none has masterminded a more recognisable brand than Richard Branson. What is behind the success of the buccaneering balloonist, the tabloids' favourite celebrity nude, the `grinning jumper' and the scourge of corporate goliaths?Helped by eyewitness accounts of more than 250 people with direct experience of Branson, Tom Bower has a uncovered a different tale to the one so eagerly promoted by Virgin's publicists. Here is the full story of Branson: his businesses, his friendships, his ambition, his law-breaking, his drug-taking, his bullying. From the cockpit of a balloon in the clouds to the centre of Branson's operations in his Holland Park home this book is an intimate scrutiny of exactly how Richard Branson created himself and sold himself. Tom Bower's biography reveals Branson to be a single-minded profiteer who, while occasionally generous to others, has a fixed purpose to enhance his family's wealth in secret off-shore trust funds. Instead of a glittering saint, Branson emerges as a devious actor, proud of plucking for his own profit the good ideas of others.From his quest to acquire the license for the National Lottery to his plans to launch space tourism with Virgin Galactic, this fully updated edition follows Branson's enterprises and investments up to the recent, failed bid for Northern Rock.

Buy Branson by Tom Bower from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780007266760
ISBN-10: 0007266766
Format: Paperback
(198mm x 129mm x 30mm)
Pages: 416
Imprint: HarperPerennial
Publisher: HarperCollins Publishers
Publish Date: 7-Jan-2008
Country of Publication: United Kingdom

Book Reviews - Branson by Tom Bower

» Have you read this book? We'd like to know what you think about it - write a review about Branson book by Tom Bower and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review


Author Biography - Tom Bower

Tom Bower is a brilliant investigative writer and biographer. His subjects have included Robert Maxwell, Mohammad Al Fayed, the head of British Intelligence Stewart Menzies and Conrad and Lady Black.

Books By Tom Bower

Broken Vows by Tom Bower
Paperback, September 2016
$20.25
Branson by Tom Bower
Hardback, January 2014
$37.84
Sweet Revenge by Tom Bower
Paperback, September 2012
$18.23
No Angel by Tom Bower
Paperback, March 2012
$22.49