Call Boomerang Books 1300 36 33 32

Description - Consumerism, 4th Ed. by David A. Aaker

The new edition of this highly acclaimed anthology continues to provide the most comprehensive, rigorously balanced survey available of modern consumerism. Written by a wide range of experts, the 42 articles -- half of them new to this edition -- cover today's most important consumer and public policy issues: advertising and the disclosure of consumer information, selling practices, anti-trust issues and competition, product safety, liability, and consumer satisfaction. As in previous editions, the articles are arranged according to the steps in the purchase process. New to this edition are detailed discussions of such current issues as the costs and benefits of government regulation, advertising to children, consumer information systems, and demarketing (encouraging consumers to use less of such products as tobacco and energy). The final section assesses the response of business and industry to consumer pressures.

Buy Consumerism, 4th Ed. by David A. Aaker from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780029001509
ISBN-10: 0029001501
Format: Paperback
(214mm x 140mm x 30mm)
Pages: 512
Imprint: The Free Press
Publisher: Simon & Schuster
Publish Date: 1-Feb-1982
Country of Publication: United States

Book Reviews - Consumerism, 4th Ed. by David A. Aaker

» Have you read this book? We'd like to know what you think about it - write a review about Consumerism, 4th Ed. book by David A. Aaker and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review

Author Biography - David A. Aaker

David A. Aaker is the Vice-Chairman of Prophet, Professor Emeritus of Marketing Strategy at the Haas School of Business, University of California at Berkeley, Advisor to Dentsu, Inc., and a recognized authority on brands and brand management. The winner of the Paul D. Converse Award for outstanding contributions to the development of the science of marketing and the Vijay Mahajan Award for Career Contributions to Marketing Strategy, he has published more than ninety articles and eleven books, including Strategic Market Management, Managing Brand Equity, Building Strong Brands, and Brand Leadership (co-authored with Eric Joachimsthaler).

Books By David A. Aaker

Strategic Market Management 11E by David A. Aaker
Paperback, August 2017
Marketing Research 12E by David A. Aaker
Paperback, December 2015
Strategic Market Management, 10th Edition by David A. Aaker
Paperback, October 2013
Brand Relevance by David A. Aaker
Hardback, January 2011