Call Boomerang Books 1300 36 33 32

Description - The Focused Interview by Robert K. Merton

In 1956, the Free Press published a report of Columbia's Bureau of Applied Social Research - co-authored by Merton, Marjorie Fiske and Patricia I.Kendall - which outlined a set of techniques aimed at eliciting the specific responses of individuals and groups to particular events and situations. The book may be regarded as seminal within sociology, spawning a whole field of qualitative opinion research that has continued to evolve through half a century of inquiry. This is a reissue of the book, with a new preface by Merton, a select bibliography of writings on the focused interview and focus group research, and a new introduction that traces the diffusion of Merton's technique from sociology to other fields, including history, psychology, mass media and marketing research.

Buy The Focused Interview by Robert K. Merton from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780029209868
ISBN-10: 0029209862
Format: Paperback
(214mm x 139mm x 15mm)
Pages: 200
Imprint: The Free Press
Publisher: Simon & Schuster
Publish Date: 1-May-1990
Country of Publication: United States

Other Editions - The Focused Interview by Robert K. Merton

Book Reviews - The Focused Interview by Robert K. Merton

» Have you read this book? We'd like to know what you think about it - write a review about Focused Interview book by Robert K. Merton and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review


Books By Robert K. Merton

Travels and Adventures of Serendipity by Robert K. Merton
Paperback, January 2006
$70.64
New Institutionalism in Sociology by Robert K. Merton
Paperback, September 2001
$48.06
On Social Structure and Science by Robert K. Merton
Paperback, September 1996
$62.10
On the Shoulders of Giants by Robert K. Merton
Paperback, March 1993
$53.09