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In 1956, the Free Press published a report of Columbia's Bureau of Applied Social Research - co-authored by Merton, Marjorie Fiske and Patricia I.Kendall - which outlined a set of techniques aimed at eliciting the specific responses of individuals and groups to particular events and situations. The book may be regarded as seminal within sociology, spawning a whole field of qualitative opinion research that has continued to evolve through half a century of inquiry. This is a reissue of the book, with a new preface by Merton, a select bibliography of writings on the focused interview and focus group research, and a new introduction that traces the diffusion of Merton's technique from sociology to other fields, including history, psychology, mass media and marketing research.

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Book Details

ISBN: 9780029209868
ISBN-10: 0029209862
Format: Paperback
(214mm x 139mm x 15mm)
Pages: 200
Imprint: The Free Press
Publisher: Simon & Schuster
Publish Date: 1-May-1990
Country of Publication: United States

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