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Description - Giants of Enterprise by Richard S. Tedlow

Seven business innovators and the empires they built. The pre-eminent business historian of our time, Richard S. Tedlow, examines seven great CEOs who successfully managed cutting-edge technology and formed enduring corporate empires. With the depth and clarity of a master, Tedlow illuminates the minds, lives and strategies behind the legendary successes of our times: . George Eastman and his invention of the Kodak camera; . Thomas Watson of IBM; . Henry Ford and his automobile; . Charles Revson and his use of television advertising to drive massive sales for Revlon; . Robert N. Noyce, co-inventor of the integrated circuit and founder of Intel; . Andrew Carnegie and his steel empire; . Sam Walton and his unprecedented retail machine, Wal-Mart.

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Book Details

ISBN: 9780066620367
ISBN-10: 0066620368
Format: Paperback
(203mm x 135mm x 305mm)
Pages: 544
Imprint: HarperBusiness
Publisher: HarperCollins Publishers Inc
Publish Date: 1-Jul-2003
Country of Publication: United States

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Author Biography - Richard S. Tedlow

Richard S. Tedlow is the Class of 1949 Professor of Business Administration at the Harvard Business School, where he is a specialist in the history of business. He is the author of Giants of Enterprise: Seven Business Innovators and the Empires They Built. In addition to his teaching and research, Professor Tedlow has consulted and taught both marketing and business history to a variety of companies and organizations.

Books By Richard S. Tedlow

Rise and Fall of Mass Marketing by Richard S. Tedlow
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Rise of the American Business Corporation by Richard S. Tedlow
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Denial by Richard S. Tedlow
Paperback, May 2011