This seventh edition strengthens the research orientation and academic base of previous editions, and includes examples, critical-thinking exercises and problems based on real business situations. Also included are step-by-step explanations to help students organize letters, memos, reports, presentations and meetings. Checklists offer guidelines to students when planning business communication. Memonic Seven C Principles serve as the basic guidelines to business communication. Chapters new to this edition include those on ethics and technology.
Buy Effective Business Communication book by Herta A. Murphy from Australia's Online Bookstore, Boomerang Books.
(230mm x 203mm x mm)
McGraw-Hill Education (ISE Editions)
Publisher: McGraw-Hill Education - Europe
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