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This seventh edition strengthens the research orientation and academic base of previous editions, and includes examples, critical-thinking exercises and problems based on real business situations. Also included are step-by-step explanations to help students organize letters, memos, reports, presentations and meetings. Checklists offer guidelines to students when planning business communication. Memonic Seven C Principles serve as the basic guidelines to business communication. Chapters new to this edition include those on ethics and technology.

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Book Details

ISBN: 9780071145077
ISBN-10: 0071145079
Format: Paperback
(230mm x 203mm x mm)
Pages: 640
Imprint: McGraw-Hill Education (ISE Editions)
Publisher: McGraw-Hill Education - Europe
Publish Date: 1-Feb-1997
Country of Publication: United Kingdom

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