Description - Effective Business Communication by Herta A. Murphy
This seventh edition strengthens the research orientation and academic base of previous editions, and includes examples, critical-thinking exercises and problems based on real business situations. Also included are step-by-step explanations to help students organize letters, memos, reports, presentations and meetings. Checklists offer guidelines to students when planning business communication. Memonic Seven C Principles serve as the basic guidelines to business communication. Chapters new to this edition include those on ethics and technology.
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(230mm x 203mm x mm)
McGraw-Hill Education (ISE Editions)
Publisher: McGraw-Hill Education - Europe
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Book Reviews - Effective Business Communication by Herta A. Murphy