"The China Casebook" contains 20 case studies which span various industries, from services to fast-moving consumer goods. Some of the companies are local Chinese enterprises, while others are foreign investment enterprises. Collectively, the issues raised in the cases cover most of the strategic and operational ones companies that operate in China run into. As not all cases are success stories, the comprehensive set highlights the dos and don'ts of operating in China. Besides being an excellent basis for course development, the casebook also provides stimulating reading for all interested in and actually doing business in China.
Buy China Casebook book by Wilfried R. Vanhonacker from Australia's Online Bookstore, Boomerang Books.
(235mm x 185mm x 21mm)
McGraw Hill Higher Education
Publisher: McGraw-Hill Education - Europe
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