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The first book to deal with the problems of communicating to a skeptical public, "Positioning" describes the revolutionary approach to creating a "position" in a prospective customer's mind that reflects a company's own strengths and weaknesses as well as those of its competitors. It is fully updated and revised.

Buy Positioning: The Battle for Your Mind book by Al Ries from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780071359160
ISBN-10: 0071359168
Format: Hardback
(210mm x 195mm x 27mm)
Pages: 246
Imprint: McGraw-Hill Professional
Publisher: McGraw-Hill Education - Europe
Publish Date: 1-Dec-2000
Country of Publication: United States

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Author Biography - Al Ries

Al Ries is Chairman of Ries & Ries, Focusing Consultants. Jack Trout is Chairman of Trout & Partners. Al Ries and Jack Trout are undoubtedly the world's best-known marketing strategists.

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