The first book to deal with the problems of communicating to a skeptical public, "Positioning" describes the revolutionary approach to creating a "position" in a prospective customer's mind that reflects a company's own strengths and weaknesses as well as those of its competitors. It is fully updated and revised.
Buy Positioning: The Battle for Your Mind book by Al Ries from Australia's Online Independent Bookstore, Boomerang Books.
(210mm x 195mm x 27mm)
Publisher: McGraw-Hill Education - Europe
Country of Publication:
Author Biography - Al Ries
Al Ries is Chairman of Ries & Ries, Focusing Consultants. Jack Trout is Chairman of Trout & Partners. Al Ries and Jack Trout are undoubtedly the world's best-known marketing strategists.