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Description - Product Strategy for High Technology Companies by Michael McGrath

This work demonstrates how to formulate product strategies that lead to successful products. It covers areas in which high-tech companies should consider developing their strategies, including timing, technological change, globalization, product differentiation, cost and price, contingency planning and marketing and financial considerations.

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Book Details

ISBN: 9780071362467
ISBN-10: 0071362460
Format: Hardback
(234mm x 160mm x 31mm)
Pages: 400
Imprint: McGraw-Hill Professional
Publisher: McGraw-Hill Education - Europe
Publish Date: 1-Oct-2000
Country of Publication: United States

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Author Biography - Michael McGrath

Michael McGrath is a cofounder and managing director of Pittiglio Rabin Todd & McGrath (PRTM), a leader in helping technology-based companies develop agile, robust management processes and methodologies. In over two decades of management consulting, he has worked with more than 100 companies in the U.S., Europe, and Asia. McGrath initiated PACE" (Product And Cycle-time Excellence), PRTM's product-development consulting practice, and has directed many of PRTM's projects in reducing time-to-market in a variety of high technology companies. He coauthored the books Product Development and Setting the PACE in Product Development, and has published numerous articles on international manufacturing, product development, and trends in the high-technology industry.

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