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Description - Power Of Simplicity by Jack Trout

According to a recent article in the Harvard Business Review, "Management is ...generously paid, enormously influential and significantly devoid of common sense." Jack Trout agrees: what really ails business today is an obsession with management fads that frequently offer complicated, useless solutions that impede the development of business. In this text, Trout offers an antidote to the proliferation of jargon and provides a clear vision of leadership that cuts through management's current information overload. Through case studies and interviews with successful executives, Jack shows managers how to cut through jargon, articulate their vision, and regain control of the vital elements of their business in order to make it thrive. Offering realistic steps and hundreds of tips for regaining control of the day-to-day business picture, Trout shows managers how to run their companies like the most successful entrepreneurs looking for simple and innovative solutions that allow a company to thrive and focus on the business at hand, without getting caught up in nonsensical management philosophies that waste valuable time and energy and detract from the real goals of the company.

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Book Details

ISBN: 9780071373326
ISBN-10: 0071373322
Format: Paperback
(230mm x 153mm x 16mm)
Pages: 224
Imprint: McGraw-Hill Professional
Publisher: McGraw-Hill Education - Europe
Publish Date: 30-Dec-2000
Country of Publication: United States

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Author Biography - Jack Trout

Jack Trout, one of the most famous names in the world of marketing strategy, is president of Trout & Partners. He is a popular speaker and the coauthor of such best-selling business classics as Positioning, The New Positioning, and Marketing Warfare. Trout's firm consults to such clients as AT&T, IBM, Merck, Southwest Airlines, and Warner-Lambert. He is based in Greenwich, Connecticut. Steve Rivkin is coauthor of The New Positioning and head of his own communications consulting firm, whose clients include Kraft Foods, Olin Corp., and Horizon Health System. He is based in Glen Rock, New Jersey.

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